Friday, 20 September 2013
Tom Conrad: That Russell Brand strategic marketing plan… or how NOT to market your ebook?
In an attempt to sell my latest novel on Amazon, I’ve adopted a new sales strategy. It’s twofold.
You see, my new ebook: is all about internet dating. It’s a little bit cheeky and a little bit wayward – much like English comedian Russell Brand: a silver-tongued cavalier/coxom chap if ever there was one. In fact, Russell is so cheeky and so coxom, this week saw me bombarding him with a barrage of amusing tweets (I sent 3, but for the purpose of this post allow me to descend into complete hyperbole). My plan was to forgo the strain of having to tackle my twofold option: sending 500 tweets to other random strangers; those who had a similar swashbuckling “coxpertise”.
And so I tweeted Russell.
Admittedly, and even as I composed my first tweet, I knew this unruly approach wasn’t exactly a plan of Hannibal contrivance (A-team, not the military commander or man-eater), and yet I guess I momentarily thought Russell would read my self-deprecating, but ultimately intriguing tweet, further clicking the link as he began to rather like the overall sound of :
That’s kind of what I hoped Russell Brand might say and do.
Unfortunately… he . At least not yet. So far there’s been no RT success of viral proportions, and it very much seems – regretfully for me and my dreams of notoriety – the world and their tweeting blue bird have a similar strategy for celebrity endorsements: clogging up celebrities’ pages with similar pleas. Of course,
Actually, perhaps I’ll see what Steve Coogan is up to?